We are a non-profit organization, founded in 1987 with the purpose of marketing and promoting the city of Burnsville and its amenities as a preferred visitor destination. The BCVB is also known as a Destination Marketing Organization (DMO) in the Hospitality and Tourism industry.
The BCVB “enhances the community by increasing the volume and spending of visitors to Burnsville.” We accomplish this through targeted advertising campaigns, attending tour & travel industry tradeshows, direct mail, social media, and acting as a resource for Burnsville visitors. The visitor materials that our office produces and distributes include: the Burnsville Visitor Guide and the Ticket to Experience Burnsville coupon page. We are also a partner in the production of the Minneapolis South Guide.
The BCVB is primarily funded by a lodging tax on Burnsville hotel and motel rooms, which is incurred by the visitor. Additional funding, like the money raised from Canvas & Vines, enables us to do more for the Burnsville Community and its visitors.
Tourism drives economic development-it supports existing companies and stimulates the development of new businesses. For example, a visitor that stays in a Burnsville hotel/motel will likely dine in Burnsville, shop in Burnsville, get gas at a convenience station, and buy a snack for the journey home. That is money to the community and tax revenues, which help pay for our roads, schools, libraries and parks. In fact, it is estimated that for every $1 invested in state tourism marketing, it returns $4.6 in state and local taxes. Without someone marketing the area, how are visitors going to find out about Burnsville and where to stay, eat, shop, and explore?